GoldStandard

  • A power jacket

    Remember to share your thoughts below. We need more power-dressing! Right? We need to make statements every single day. So with that in mind, I thought it was high time for a power jacket! And…

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  • Gold Standard pre-wash

    Remember to share your thoughts below. I think pre-wash is important. Not to add effects – but to remove fabric chemicals. To get a softer and healthier feel, and to get the true look of…

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  • Black cotton boxer shorts

    Remember to share your thoughts below. There they are! Yes! Our light-weight and very comfortable black cotton boxer shorts. So 1980’s…! I like it! We named them Relax. And the item number is M4-2019.

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  • Stitching the boxer

    Remember to share your thoughts below. Time to assemble the pieces. Stitch it together. Let’s do this! 🧵✂️

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  • Classic boxer

    Remember to share your thoughts below. To get a larger spectrum of our men’s underwear design, I thought of adding a classic cotton boxer short. Starting the development here today! First, pattern-making and cutting, using…

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  • Suit support

    Remember to share your thoughts below. Our third men’s underwear design is especially made to be worn underneath your very best suits. (Or any suit!) With lesser seams overall and less layers at the waist,…

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  • Control underneath

    Remember to share your thoughts below. Our second underwear design! This one is intended for sport and activity. It keeps everything just in place without restricting any movement. It’s design #M2-2019 and we named them…

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  • Bespoke underwear – a new beginning !

    Remember to share your thoughts below. Our first style #M1-2019 is now completed! We named it Comfort. They keep full support and follows your body’s shape compleatly, but without any elastics around the legs. Yes!…

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  • High-quality machines

    Remember to share your thoughts below. There’s a fine line between using hand-stitching, or machines, or both. But to get the best results you certainly need to know where to use what, and to get…

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  • Putting the pieces together

    Remember to share your thoughts below. When we make underwear, we use an especially soft thread to keep comfort high at all times. That’s very important to us – the well-being of wearing our clothes!

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