Day 1: The Beginning

Shell Fabric

Tailoring starts long before the first stitch. Choosing the right fabric is about understanding weight, structure, and movement—setting the foundation for everything that follows. It’s also about patience. The best things take time, and the process itself becomes a companion, shaping both the garment and the craftsman.

Terracotta wool, heavy weave. A fabric that demands commitment.


THE WEIGHT OF A BEGINNING

A roll of fabric sits before me. Heavy. Unshaped. Terracotta wool, thick in hand, rough to the touch—almost too much, perhaps. Not yet a coat. Not yet anything at all.

But something is about to happen.

I stand in the atelier, measuring the silence. The weight of decisions yet to be made, of a process unfolding, of a garment that does not yet exist—but soon will. If done right, it will hold structure without stiffness, movement without effort. It will not demand attention, yet it will have presence.

But first, there is work to do.

TAILORING IS A QUESTION

Can this fabric ever become something elegant?
Can precision and patience transform raw material into form?
Can years of experience make the outcome certain—or is there always risk?

Every tailor knows the truth: nothing is guaranteed. The process does not simply happen—it is built, stitch by stitch, decision by decision. Some steps are visible; others will disappear beneath the lining, never seen but always felt.

And so, the work begins.

A PROCESS, NOT JUST A PRODUCT

The first cut. The first seam. The first press of iron to wool, shaping it before the shape is even known. The canvas will come later, the structure will develop, the silhouette will emerge. For now, it is about setting foundations, guiding the material, making adjustments where needed.

Tailoring is not about perfection—it is about understanding. Knowing when to hold, when to release, when to let the fabric speak for itself.

WHAT LIES BENEATH

Some things will never be seen. Hand-stitching within a dart, reinforcing a hem, shaping a sleeve from within. These details are not decoration; they are the garment itself.

Bespoke tailoring does not insist on being noticed—it simply is.

And at the end of it all, when the coat is worn, the process disappears.

No one will see the fabric roll that sat on this table. No one will know the calculations, the countless steps, the quiet decisions made along the way.

But they will feel it. And that is enough.